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Beauty brand gains access to the retailer’s store and e-commerce platforms to scale its business in the US.
August 15, 2023
By: Christine Esposito
Editor-in-Chief
Sally Beauty has named the winner of its 2023 Cultivate Accelerator Program: Ukrainian-born beauty brand LAMEL Makeup. For Lamel Makeup, the award provides it access to the retailer’s store footprint and e-commerce platforms to grow and scale its business in the US. The cosmetics brand recently faced challenges, including losing its warehouse due to the war in Ukraine. However, it has remained agile, working with partners in Europe and now the US, according to Sally Beauty. Natali...
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